From the beach to the boat in one minute.
Tura books speedboat tours on the Bay of Kotor: real availability, the full price up front and a ticket in your pocket. Then it stays with you on the water.
Booking a boat trip shouldn't feel like filling in a form.
On the agency's website, booking meant a long form, an email back and a wait. On holiday, people decide on the beach, with a phone in one hand and a child in the other. By the time the email arrived, the boat had often left.
The goal: choose a tour, see what's really available, know the full price and get a ticket, all in about a minute.
Ingrid Müller
"Navigate life's waves, chart uncharted waters, embrace every adventure."
Wants & needs
- Adventure and exploration
- Complete tour information
- Secure payment options
- Responsive customer support
Frustrations
- Not enough information
- Complex booking process
- Hidden costs
- Limited availability
Motivation
- Exploration
- Creating memorable experiences
- Cultural immersion
- Relaxation and escape
Apps she relies on
- Google Maps and Translate abroad
- Airbnb for family trips
- Instagram for the memories
Sun on the Adriatic.
Tura means "tour" in Montenegrin. The palette is the bay at ten in the morning: deep sea for text, lagoon for the water, sand for surfaces and a sun yellow for every action, a nod to the yellow buttons on the agency's website. The mark is the sun above two waves: the Adriatic morning, drawn with three strokes.
App icon
Sun and waves stay readable from the home screen down to a notification.
Contrast
Lagoon only carries large type and illustration. Every action uses deep sea on sun.
Illustration
Flat painted scenes for each tour type stand in for photos, so the app looks good before an agency uploads a single picture.
Book a boat like you book a stay.
Guests already know how to book on Airbnb, so Tura borrows that calm: photo-first cards, one clear price, a calendar with prices on every day and a review screen before paying. What's new is the boat itself: you pick your seats on a real speedboat layout.
Photos first, then the facts.
Big photo cards, a guest favourite badge and seats left right on the picture. Categories at the top work like stay types: speedboat, caves, islands, sunset, private. The price is per person, everything included.
- Search pill and category tabs
- Seats left on the photo, not in a footnote
- Rating, duration and captain in one glance
Trust before the first tap on Reserve.
A full-width gallery, the guest favourite score, the captain as the host and the three things families ask about most: the swim stop, the gear and the cancellation policy. The price and the date stay pinned at the bottom.
- Guest favourite score with review count
- Captain as the host, with experience
- Sticky price, date and Reserve
Pick a day, then pick your seat.
The calendar shows the price or the seats left on every day, so cheaper and quieter days are visible at once. Then the speedboat itself, drawn the way it really is: sun deck on the bow, the captain at the console, side seats along port and starboard and a sofa across the stern. Families sit together because they choose where.
- Prices and availability inside the calendar
- Departure times with live seats
- Real boat layout with taken and free seats
The total, before you pay.
One review screen with the date, guests and seats, each editable, the price broken down with the booking fee shown as €0, and the cancellation policy in plain words. After paying, the ticket shows the departure and return, the seats on each side of the boat, and a QR code for boarding.
- Everything editable before paying
- Itemised total, fees shown as €0
- Ticket with bench and side, QR and the pier
Thanks in three taps.
On the way back, one star rating, four quick scores and a few tags. Reviews feed the guest favourite badge, so good captains are found first.
- Overall stars plus four quick scores
- Tags instead of a blank text box
- Feeds the guest favourite badge
A guide who knows where the boat is.
Captains drive; they can't tell every story. Tura Guide is an AI guide that follows the boat's live position. When you pass a landmark, it offers its story as audio in your language, with the text alongside and photos from the archive of how the place looked a century ago.
You can also just ask: "Can we go ashore?" or "Who built the church?". Answers come from local historians' notes, not from the open web.
The bay tells its own story.
The map shows where you are and what's next. The sheet below plays the story of the place you're passing, highlights the sentence being read, and shows archive photos from the same spot.
- Stories triggered by the boat's position
- Audio and text in eight languages
- Archive photos of the same place
- Ask anything, by voice or text
Audio first
Eyes on the water, phone in the pocket. Stories play like a podcast and pause when the captain speaks.
Location aware
Each landmark has a radius. The guide starts the right story as the boat enters it, even offline.
From the archive
Old photos from local museums show the same view a hundred years ago, then and now in one swipe.
From a web form to a pocket ticket.
The agency's original booking form asked for everything at once and promised an email confirmation later. Tura splits the same decision into choices people can make with one thumb, and confirms it on the spot.
Book a tour now
Fill in the form and we will contact you to confirm.
- Seven fields before seeing a single time slot
- No price, no availability, no confirmation
- The answer arrives by email, maybe tomorrow
- Date, time and guests on one screen
- Live seats and the final price
- Confirmed instantly, ticket in the wallet
What the redesign delivers.
As a concept, Tura is measured by what it changes for the guest. The next step is a test on a real pier: ten guests, ten bookings, a stopwatch.
Show the full price early
Families plan by budget. A total that includes children is worth more than a low "from" price.
Availability is information
"3 seats left" answers a question and creates honest urgency at the same time.
For the agency
A captain's app to manage departures, manifests and messages would complete the system.